The growth of established consumer products companies is stalling, while new challengers accelerate from a fraction of the base. In early 2024, the top 50 CPG companies saw just 1.2% growth, while insurgents took 40% of market expansion. Legacy Traditional brand strength is no longer enough. 

For consumer products companies, the urgency is clear: how can they collaborate with retailers on supply chain visibility, category growth, and sustainability while still defending their competitive edge in consumer relationships, proprietary AI models, and execution speed? The tension between cooperation and competition is intensifying, and the stakes are rising. To stay ahead, CPG leaders must confront a fundamental shift: are their organisations ready to move beyond defensive, siloed strategies toward bold, interoperable data ecosystems that generate shared value without compromising differentiation?

Hosted by the Financial Times, in partnership with EY, this webinar designed for leaders from across consumer products companies, and retailers, will explore how AI is reshaping growth in consumer brands. From predictive demand sensing and personalised shopper engagement to real-time disruption management experts will share how they are looking at how shared intelligence delivers faster decisions, better innovation and smarter growth.

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